The Talent Economy Podcast


Vimeo: Leading With Intention

Season 2, Ep. 40

Vimeo, a video-sharing website that allows members to view, upload, and share videos, was a top competitor to YouTube when it launched in 2004. But in 2017, Vimeo saw an opening to pivot to a software as a service company, offering tools for independent creators to produce, upload, and share their own content. In May of 2021, Vimeo went public and soon afterwards, Crystal Boysen joined the company as Chief People Officer. 

In her role, Boysen has led various initiatives aimed at cultivating an engaged, diverse, and inclusive culture at Vimeo. 

In addition to sharing her career story, Crystal Boysen offered her HR philosophy, as well as her perspective on leading in a hybrid environment, crafting meaningful benefit packages, and more. 

Some Questions Asked:

  • Why does the quote “you don’t build a business, you build people and the people build the business” resonate with you? 5:37
  • What is Vimeo doing to assure DE&I? 12:35
  • What trends do you see emerging amid the current economic slowdown? 16:20

In This Episode, You Will Learn:

  • About Vimeo’s employee donation matching program 
  • How Vimeo builds talent from within 
  • Why Vimeo gives equity stakes to their employees 


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Monday, March 27, 2023

Web Summit: Branch Co-Founder, Mada Seghete

Branch is a deep-linking and mobile-attribution platform that helps companies build and measure user journeys. In 2014, Mada Seghete co-founded Branch on the fundamental principle that breaking down silos on the internet is critical to a brand’s ability to build engaging and relevant end-user experiences. Branch initially focused on delivering a deep-linking solution to navigate the complex mobile ecosystem and get users to the right destination. Its platform now also powers mobile attribution for 50,000+ of the world’s most advanced apps, helping companies like Airbnb, Pinterest, Slack, Ticketmaster, Tinder, Starbucks, and Yelp measure their users’ journeys. While attending Web Summit in Lisbon, Seghete, Branch’s current Managing Director and VP of Marketing, joined Toptal’s Chief People Officer Michelle Labbe to discuss creating Branch, women in tech, the future of work, and her Web Summit experience. Some Questions Asked:How does Branch differentiate itself from its competitors?Why do you think so many people who left their jobs during the Great Resignation are deciding to return? How do you see the future of work evolving in the next few years? In This Episode, You Will Learn:What inspired the founding of Branch. What the culture is like at Branch and how the company upholds its mantra of “Build, Grow, Win.”Advice for women who want  to launch their own tech startup.Links:Mada Seghete - LinkedInMichelle Labbe - LinkedInToptal - LinkedInThe Talent Economy podcast